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CAIRO — The Egyptian Ministry of Tourism is drafting an ambitious plan to attract 20 million tourists by 2020 and to boost the sector's total revenues to $26 billion.
Minister of Tourism Khaled Rami believes this goal can be achieved through a new international advertising campaign that is set to begin in December 2015. The campaign will focus on the diversity of tourism in Egypt, in particular Nile tourism, as well as desert outings, sports, therapeutic retreats and religious tourism.
