Three days before Holocaust Remembrance Day on April 13, the Israeli media covered a touching show of solidarity at the funeral of Holocaust survivor Haya Gertman. Gertman, a survivor of Auschwitz, never had children of her own, and died alone at the age of 93. Thanks to a creative initiative by her neighbor, social networks were inundated with calls to the public to attend her funeral. Hundreds of people that she had never met responded to the appeal and accompanied Gertman on her final journey.
As early as summer 2014, displays of mass solidarity surrounding fighting, loss and commemoration have begun popping up on social networks. Experts even consider Operation Protective Edge to be a milestone in the way that expressions and displays of Israeli solidarity have changed to become more oriented to the masses than anything we have ever seen before. It is all a result of social media.