“Don’t be late, special herbal solutions are here for you … We have leeches sucking polluted blood, flies healing scars, music and hypnotic methods curing mental patients.” This is not a joke. The Turkish government’s health care transformation program continues to come up with brand-new services.
As in almost every realm in Turkey, major changes are underway also in the health care sector. The idea that "alternative medicine is nothing but witchcraft and charlatanism” is now a thing of the past. In the coming days, Turkish hospitals and other health care facilities will seek to attract patients with marketing materials that would be no different from the one above.