Sometimes the product becomes better known than the town or country of origin. This happened to the Palestinian Christian village of Taybeh, whose brew was described by Time Magazine as "the beer that made Taybeh famous." The name of the beer and the town, which means “good” in Arabic, was given to this Palestinian village by the 12th century Muslim leader Salah ad-Din al-Ayyoubi. The folk tale states that Salah ad-Din found the local Christians hospitable and generous and called them “taybeen,” the plural of what the town ultimately became known as.
The brewery that made the village famous was set up by David Khoury, who, following the Oslo Accord, decided to make the move from running a liquor store in the United States to actually brewing beer in his hometown in Palestine. The brewery grew to make the village famous, and an annual cultural event — a Palestinian version of the German Oktoberfest — began in 2005 to bring local and international talent to the Palestinian village.
