They waited about one minute in all. As soon as the cease-fire between Israel and Hamas was announced on Aug. 26, commercial networks and large companies went back to flooding Israelis’ cell phones with ads. The fact is that they were doing it even earlier too, long before the military campaign was officially over, during the various temporary cease-fires. As soon as the firing stopped, they went back to their despicable practice of sending mass text messages about special sales and offers to the private phones of innocent civilians.
The practice earned itself an even more negative reputation after Hamas adopted the exact same tactic during the war, sending text messages to countless Israelis as part of an intimidation campaign. Among the threats Israelis received were dire warnings that “We will bomb everywhere in Israel,” if the Israelis don’t “get out of their land.”
