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Palestinians struggle to compete with Israeli PR machine

The Palestinians concede they are miles behind Israel in public relations as international media largely repeat Israel’s account of the war.

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A screenshot shows the IDF Twitter feed on July 14, 2014. — Twitter/@IDFSpokesperson

Alongside every war waged by the military is an equally important war of words. The current Israeli war against Gaza is no different.

The Palestinian and Israeli narratives are so divergent one would think people are talking about two different conflicts. The Israeli narrative revolves around a self-defense argument, specifically that Israel is defending itself from Hamas rockets that have turned the lives of innocent Israelis into a psychological hell because they have to go bomb shelters every time warning sirens blare.

Palestinians, on the other hand, claim they are the victims because the Israelis started this unprovoked war. They insist that Israel, without substantiation, began by blaming Hamas for the abduction and killing of three Israeli settlers. This unproven accusation was then followed up with massive arrests and other punishments, including house demolitions, travel restrictions on Palestinians in the West Bank and bombings in Gaza. When Palestinians in Gaza responded by launching rockets toward Israel, Palestinians argue, the Israelis launched the current disproportionate war whose victims are largely civilians.

One sacred Israeli narrative is that the Palestinians celebrate rocket attacks against Israel, while Israel regrets every missile that misses its alleged military target. A July 9 image that went viral on social media demolished this argument. The photo shows Israelis in the south sitting on beach chairs while watching the bombing of Gaza with glee.

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