Walking into a supermarket in Gaza might come as a great surprise for a person visiting the coastal enclave for the first time. At first glance, the visitor would be amazed by the level to which the shelves are packed with all kinds of products, ranging from basic food supplies to expensive chocolates and Coca-Cola. A father pushing a heaped stroller, or a toddler restlessly pulling her mother's hand and pointing at a lollipop, are scenes one is likely to encounter.
A closer look into the shelves, however, reveals a paradox that finds a manifestation in almost every aspect of life in Gaza. On the surface, everyone seems to be normally going about their daily lives, but even purchasing behaviors are controlled by Israel. The Israeli government brags about the truckloads it allows into the Strip through the Karem Abu Salem commercial crossing point, but it always forgets, deliberately or not, to mention that the products that enter the Strip through this very crossing are mostly marked with 729, the made-in-Israel barcode.
