Imagine an ancient market where hundreds of fresh spices are invitingly displayed, their dizzying aromas and colors spread throughout. Walking in these corridors of spices and herbs, one cannot help but feel lightheaded, a common experience for most first-time visitors to Istanbul's Egyptian Bazaar, or Misir Carsisi, also known as the Spice Bazaar. The market dates back to 1664, and most guide books list it as a must-see. The lightheadedness is brought on by an overwhelming sense of color and aromas. Even hours later, the scent of roasted coffee, cinnamon and other spices still lingers on one's attire. This lightheaded feeling is also said to be a product of the aphrodisiac effect: All these spices awaken and stimulate one's senses.
Some visitors to spice markets are seeking a cure for a specific ailment: acne, hair loss, weight gain. There is always a magical remedy. Many swear by the herbs, soaps, oils, lotions, pastes and incense they purchase from these markets. But, one of the spice market's boldest remedies is the promise to increase one's sexual stamina and strengthen desire and passion, especially male potency.
In the last decade, with the spread of medicines to cure erectile dysfunction, the brand name Viagra has gained generic global recognition. In the spice market, you cannot miss signs advertising “Turkish Viagra” or “Natural Viagra.” Shopkeepers point to their products and yell at young men passing by: “Five times a night guaranteed. Wanna take the challenge? If you don't like it, bring it back!”
What exactly is in those colorful boxes of Turkish Viagra? The answer depends on the store selling it. Sometimes, it is just spicy nuts. Other times, it is a box of dried figs and apricots, also with nuts. Most frequently, it is a paste, sometimes called Ottoman paste, which includes dozens of spices and honey, as well as East Asian herbs like ginseng. You must pay close attention to these products, as most of their ingredients are imported to Turkey and may also contain preservatives to increase shelf life.
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