Beymen, one of Turkey’s leading apparel producers and retailers, opened its second outlet abroad in the rapidly developing city of Erbil, in northern Iraq. Beymen CEO Elif Capci said that Erbil Beymen was opened through a partnership with a well-known local businessman, owner of Elegan Construction, Sarp Turanligil.
Beymen, one of Turkey’s leading apparel retailers has opened up a branch in Erbil, northern Iraq, citing the high volume of Turkish-Iraqi trade and rising demand for luxury and designer labels. Eylem Turk reports on turning Erbil into a shopping magnet.
Beymen Takes Gucci and Zegna to Northern Iraq
April 23, 2012
April 24 2012
“Beymen is already a popular brand in Erbil. Above all, there is demand for Beymen Collection but also for Dolce& Gabbana, Etro, Zegna and Kiton. l will also be marketing world famous brands Gucci, Yves Saint Laurent, Moschino, Fendi and Corneliani,” said Capci.
Capci said that his aim was 10 million TL (USD $5.6 million) in sales. “We have brought our renowned service standards to Erbil by specially training our best sales personnel,” adding that with special exhibits and events the, retailer aspires to be a part of Erbil’s social life.
Capci said that Northern Iraq is rapidly gaining recognition as a vibrant commercial region. Beymen decided to open its branch in Erbil after noting that trade between Iraq and Turkey now stands at approximately $12 billion.
“In Erbil, you won’t find another store that carries international brands like Beymen does. In this area where per capita income is around $6,000 we believe Beymen will fill an important void. Keep your eyes on Erbil. In the next 3-4 years Erbil will become a shopping magnet like Dubai,” Capci said.