The charm of Amasya is immediately evident from photos of riverside Ottoman-era buildings and other historical structures. Even the most seductive of such images, however, cannot prepare visitors for the sheer natural beauty of this Turkish city nestled in the valley of steep, rocky mountains towering above it.
Home to 100,000 people and nearly equidistant from the Black Sea coast and the central Anatolian heartland, Amasya is currently reaping the twin benefits of its beautiful geographic location and wealth of historical sites. In 2018, the number of tourists visiting the city reached 650,000 and by the end of this year is expected to increase to 800,000.